CHALLENGE
As a new, 100% organic CBD oil startup, Greenlife Organics needed to stand out in an overcrowded CBD market dominated by clinical, generic packaging. The brand required a premium, natural aesthetic that conveyed trust, quality, and shelf impact.
APPROACH
Developed a refined brand identity using custom botanical illustrations, an earthy yet elevated color palette, and metallic label finishes to create a tactile, high-end feel. Designed packaging systems flexible enough to scale across future product lines while maintaining brand consistency.
OUTCOME
The rebrand positioned Greenlife Organics as a premium player and helped the brand visually dominate retail shelves. Since launch, the company grew its Instagram following to nearly 11K and expanded from CBD oils into balms, supplements, candles, edibles, and sprays—using the original brand system as a foundation.
