CHALLENGE
Atria Wealth Solutions needed a compelling rebrand for their internal publication that informed, engaged, and recognized its financial advisors—while managing complex content, tight timelines, and multiple audience segments publishing bi-monthly, and eventually, each quarter.
APPROACH
Led end-to-end production of The Edge, collaborating with internal stakeholders and marketing teams to edit content, create custom illustrations and icons, design layouts, source imagery, and manage content reviews. Delivered six tailored versions for each broker-dealer within the Atria enterprise from concept to completion across print and digital (flipping book), while coordinating external vendors to ensure quality and consistency.
OUTCOME
The magazine drove increased readership and engagement, strengthened internal communication, and boosted advisor morale by highlighting achievements, insights, and enterprise momentum—establishing The Edge as a valued, anticipated publication across the firm.
