CHALLENGE
MMUSA needed high-quality product imagery for an e-commerce launch and a print catalog, but the physical products were still in development and unavailable for photography. Delaying the visuals would have stalled both marketing and production timelines.
APPROACH
I created highly detailed digital illustrations that accurately represented the final products, focusing on materials, lighting, proportions, and realism. The illustrations were designed to seamlessly match the look and feel of traditional studio photography for both web and print applications.
OUTCOME
The digital visuals enabled MMUSA to move forward with their e-commerce launch and printed catalog on schedule. The illustrations delivered a polished, realistic presentation of the products—eliminating delays, reducing costs, and providing flexible assets that could be easily updated as the product evolved.
