CHALLENGE
Vision Marketing Group, a well-established real estate and site acquisition firm in Vancouver, BC, required a full brand update to meet new compliance standards. The challenge was to preserve the equity, recognition, and credibility tied to the original logo and brand system.
Previous Identity
New Identity
APPROACH
Evolved the existing logo and visual system to meet compliance requirements while maintaining brand continuity. Applied the revised identity across stationery, brochures, signage, advertising, social media, and the website.
OUTCOME
Delivered a cost-effective rebrand that preserved trust and recognition while maintaining the company’s professional presence. The updated identity met regulatory requirements, strengthened market positioning, and reinforced Alan Au Real Estate's credibility in a highly competitive, global real estate landscape.
