CHALLENGE
In a crowded wealth management landscape, the challenge was twofold: attract financial institutions and credit unions seeking a proven partner, while also recruiting high-caliber financial professionals in a competitive industry. The campaign was to communicate long-term industry leadership and modern capability in a way that felt confident, clear, and differentiated across multiple channels.
APPROACH
A recruitment campaign centered on the idea of "good thinking," was translated into a cohesive visual and messaging system. This included an informative brochure, print and digital ads for wealth management publications and events, social media, web banners, and a trade show booth built around the “good thinking” concept to attract attention and spark conversation at major industry conferences.
OUTCOME
The campaign cut through a competitive market with a confident, polished presence—driving engagement across digital and in-person touchpoints, increasing booth traffic at conferences, and reinforcing the brand as a trusted, forward-thinking partner for financial institutions and credit unions.
