CHALLENGE
Atria and its subsidiaries hosted multiple national conferences each year, each with different audiences, themes, and venues. The challenge was to create distinctive, high-impact environments—within budget—while maintaining a consistent, premium brand experience across all events.
APPROACH
A scalable event system designed to flex by conference while remaining unmistakably Atria—executing all creative and direction for signage, stage design, environmental graphics, wayfinding, motion, and digital experiences, and adapting each system to venue constraints, timelines, budgets, and production realities.
A scalable event system designed to flex by conference while remaining unmistakably Atria—executing all creative and direction for signage, stage design, environmental graphics, wayfinding, motion, and digital experiences, and adapting each system to venue constraints, timelines, budgets, and production realities.
OUTCOME
A cohesive, high-impact conference experience delivered across multiple national events, strengthening brand consistency, improving attendee navigation and engagement, and elevating Atria’s presence with advisors, partners, and leadership.
A cohesive, high-impact conference experience delivered across multiple national events, strengthening brand consistency, improving attendee navigation and engagement, and elevating Atria’s presence with advisors, partners, and leadership.
