CHALLENGE
In a competitive advisor recruitment landscape, Atria needed to stand out to both financial institutions and independent advisors evaluating where to grow their careers. The campaign needed to communicate credibility, innovation, and leadership—while differentiating Atria from a sea of firms in crowded wealth management publications.
APPROACH
Partnered with the advisor recruitment team to develop a multi-channel recruitment campaign across print, digital, and web banner placements in leading wealth management publications. Built on Atria’s finalist recognition in the ThinkAdvisor Luminaries Awards, creating a series of bold print ads positioning Atria as a firm above the ordinary. One standout concept—“There’s ordinary. And there’s Atria.”—was extended into a digital banner campaign to reinforce the message across channels.
OUTCOME
The campaign elevated Atria’s recruitment presence, reinforcing its position as a forward-thinking, award-recognized leader in financial services. The work strengthened brand differentiation, increased visibility among high-caliber financial professionals, and supported recruitment efforts by positioning Atria as a firm for advisors seeking innovation, leadership, and long-term growth.
