CHALLENGE
The brand needed to credibly position itself as a high-performance supplement trusted by elite athletes, while clearly communicating benefits in a crowded, claims-heavy category. The experience also needed to feel premium from first impression through unboxing.
APPROACH
I concepted and produced a cinematic promotional video centered on real athletic performance—leading direction, production, casting, location scouting, storyboarding, bilingual voiceover direction, and final edit. In parallel, I designed the product unboxing experience to reinforce performance, quality, and credibility.
OUTCOME
The integrated launch delivered a cohesive, premium brand story across video and physical touchpoints, strengthening athlete credibility and customer trust. The campaign elevated brand perception and created a repeatable framework for future product launches.
