challenge
McDonald’s—an official Olympics partner—needed a national campaign that connected the brand to the excitement of the Summer Games in a fun, family-friendly way. The goal was to build in-store buzz, drive customer engagement, and create a unified look that could scale across thousands of restaurants nationwide.
APPROACH
I led the creative featuring Ronald McDonald participating in iconic Olympic events to spark attention and brand affinity. I art-directed a full photoshoot, composed and edited all imagery, and designed banners, signage, and displays for restaurants nationwide.
Outcome
The campaign delivered a fun, energetic Olympic presence across thousands of McDonald’s locations, reinforcing the brand’s sponsorship and engaging families during a key promotional window. The visuals created a unified national look that boosted in-store visibility and helped strengthen the brand’s association with a global cultural moment.
