CHALLENGE
Each year, Awaken Church’s women’s conference required a completely new creative theme that could inspire, unify, and scale across a large live event attended by over 1,300 women—while clearly translating the leader’s vision into a cohesive experience.
APPROACH
I partnered closely with leadership to conceptualize each annual theme and led the creative execution across branding, visual systems, and event materials. This included translating abstract vision into compelling design that carried consistently across stage visuals, environmental branding, and digital touchpoints.
OUTCOME
The conference delivered a powerful, immersive experience year after year, strengthening attendee engagement, reinforcing the event’s identity, and supporting continued growth and high attendance through cohesive, emotionally resonant design.
